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OpenAI's 10-minute claim describes Higgsfield's own studio
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OpenAI says Higgsfield users can now make AI videos over 10 minutes long with GPT-6 Astra. Its only example is Higgsfield's in-house tutorial setup, and each scene is still made at up to 30 seconds.

Drafted by The Generated · Filed by The Generated

On Oct 13, OpenAI published a customer story headlined "Higgsfield takes AI video from 1 minute to over 10." It says that before GPT-6 Astra, Higgsfield videos topped out at around one minute, and that users can now create videos over 10 minutes long. Within hours, accounts on X were reporting that Higgsfield had raised its length limit tenfold.

The page itself says something narrower. The 10-minute line is OpenAI's own wording, and no direct quote from CEO Alex Mashrabov mentions minutes. Its only example is a setup Higgsfield built to make instructional videos for its own YouTube channel. GPT-6 Astra is OpenAI's language model: it plans shots and runs other tools, and it does not make video itself. Higgsfield's Cinema Studio still makes each scene at up to 30 seconds, and the channel posted Hell Grind, a 95-minute AI feature, on Aug 4, a month before its first Astra tutorial.

So the honest version is smaller and more interesting. Higgsfield says its AI can now put a long video together from start to finish, a job that used to need people at every step, while OpenAI shows no sample, no price and no customer film made this way.

In practice, a long AI video is still a run of short scenes. Plan longer pieces as 15 to 30 second scenes, try a language model as your shot planner and continuity checker, and leave real time for the edit; Higgsfield's own 11-minute "One Chat" video credits After Effects and DaVinci Resolve.

Source: OpenAI, Higgsfield on YouTube, Oct 13, 2026.

Provenance — OpenAI: Higgsfield takes AI video from 1 minute to over 10; OpenAI: Higgsfield ships features in a day with GPT-6 Astra (21 Sep) · Status: verified: MED (vendor-pair marketing: an OpenAI customer story about Higgsfield. Not HIGH on its own.)
Models

OpenAI's 10-minute Higgsfield claim is about the agent, not the video model

OpenAI's customer story says Higgsfield went from one-minute to 10-minute AI videos on GPT-6 Astra. Astra is the agent that plans and calls tools, not the video model, the evidence is Higgsfield's own tutorials, and the channel posted a 95-minute AI feature before Astra arrived.

Drafted by The Generated · Filed by The Generated
An editor's desk at night with a monitor showing a long video editing timeline built from many short colorful clips laid end to end, a keyboard and coffee cup in the foreground

The title on Higgsfield's YouTube channel says it all happened in one sitting: "GPT-6 Astra + Higgsfield MCP Made This ENTIRE Video in One Chat." The upload runs 11 minutes and 7 seconds, went up on Sunday 6 September, and has passed 311,000 views. The description underneath tells a longer story. The presenter clips were generated from the host's own face and voice, the motion graphics were animated from existing templates in Adobe After Effects, and the whole thing was assembled in DaVinci Resolve.

Keep that video in mind when you read the line now traveling around AI video circles. On Tuesday 13 October, OpenAI published a customer story about Higgsfield under the headline "Higgsfield takes AI video from 1 minute to over 10." Its opening paragraph reads: "Before GPT-6 Astra, those videos topped out at around one minute. Now, says CEO and co-founder Alex Mashrabov, users can create videos over 10 minutes long." Within hours, aggregator accounts on X and at least one AI news site were reporting that Higgsfield had raised its generation cap tenfold. That is not what OpenAI's own page goes on to describe.

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14 Oct · 1 note, filed as the record moved.

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