Privacy Policy
This Privacy Policy explains how Generated Group, Inc., operating The Generated ("The Generated", "Generated Group", "we", "us" or "our"), collects, uses, shares and protects personal information when you visit thegenerated.com, subscribe to our communications or otherwise interact with The Generated (collectively, the "Service").
The Service is operated by:
Generated Group, Inc.
131 Continental Dr
Suite 305
Newark, DE 19713
United States
Generated Group, Inc. is a corporation incorporated in the State of Delaware, United States.
For the purposes of applicable data protection law, Generated Group, Inc. is generally the controller of personal information described in this Privacy Policy.
This Privacy Policy applies specifically to The Generated. Other Generated Group products or services, including GeneratedDB, Generated Awards and Generated Pro, may operate under separate privacy policies.
1. Information We Collect
The information we collect depends on how you interact with the Service.
1.1 Information You Provide
You may provide personal information when you:
- subscribe to our newsletter;
- sign up to receive updates or announcements;
- communicate with us;
- respond to surveys or other communications; or
- otherwise provide information directly to us.
This may include:
- your email address;
- your name, where provided;
- communication preferences;
- information contained in correspondence with us; and
- any other information you voluntarily provide.
You are not required to subscribe to our newsletter in order to read publicly available editorial content.
1.2 Information Collected Automatically
When you visit the Service, we and service providers acting on our behalf may automatically collect information such as:
- IP address;
- browser and device type;
- operating system;
- approximate geographic location derived from your IP address;
- pages viewed;
- referring and exit pages;
- date and time of visits;
- time spent on pages;
- interactions with the Service;
- advertising or campaign identifiers;
- cookie identifiers and similar identifiers;
- traffic source;
- conversion and attribution information; and
- technical diagnostic and performance information.
Some of this information may constitute personal information or personal data under applicable law.
3. Google Analytics and Advertising Technologies
We may use Google Analytics 4 and other Google technologies to understand website usage, measure advertising performance and improve our Service.
Depending on our configuration and your consent choices, information collected through Google technologies may be used for analytics, advertising measurement, attribution, audience creation, remarketing or personalised advertising.
Where required by applicable law, we will seek appropriate consent before enabling relevant Google advertising or analytics functionality and communicate applicable consent signals to Google.
Your ability to control these technologies may also depend on settings and privacy controls provided by Google.
4. Meta Technologies
We may use technologies provided by Meta Platforms, including the Meta Pixel, to measure advertising performance, understand whether users interact with The Generated after seeing advertisements, improve advertising campaigns and, where permitted, create or use advertising audiences.
Depending on our configuration, your location and your consent choices, Meta may receive information about your browser, device, interactions with the Service and advertising-related activity.
Meta processes information it receives in accordance with its own applicable privacy terms and policies.
Where applicable law requires consent for these technologies, we will seek appropriate consent before using them for relevant purposes.
5. Analytics Providers
We may use additional analytics services, including Plausible Analytics, to understand aggregate website usage and improve the Service.
Different analytics services may use different technical methods and may collect different levels of information.
We aim to configure analytics technologies in a manner that supports appropriate privacy protections while maintaining useful measurement of how The Generated is used.
7. How We Use Personal Information
We may use personal information to:
- provide and operate the Service;
- deliver newsletters and communications you request;
- send marketing and promotional communications where permitted;
- understand our readership;
- analyse website traffic and engagement;
- improve our editorial content and user experience;
- measure advertising performance;
- understand how visitors arrive at the Service;
- perform advertising attribution;
- create or use advertising audiences where permitted;
- operate, secure and troubleshoot our website;
- detect or prevent fraud, misuse or security incidents;
- respond to enquiries;
- maintain records;
- establish, exercise or defend legal claims;
- comply with legal and regulatory obligations; and
- operate and improve our business.
If we materially change the purposes for which personal information is used, we will provide additional information or obtain consent where required by applicable law.
8. Legal Bases for EEA and UK Users
If the GDPR, UK GDPR or similar legislation applies to our processing of your personal data, we rely on one or more appropriate legal bases.
8.1 Consent
We may rely on your consent for activities such as:
- certain newsletter or marketing communications;
- non-essential cookies;
- advertising technologies;
- certain analytics technologies; and
- personalised advertising or related processing where consent is required.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect processing lawfully undertaken before withdrawal.
8.2 Legitimate Interests
We may process information where necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.
These interests may include:
- operating and improving The Generated;
- understanding our audience;
- maintaining website security;
- preventing misuse;
- measuring basic business and editorial performance;
- responding to enquiries; and
- protecting our legal rights.
We do not rely on legitimate interests where applicable law requires consent for the particular activity.
8.3 Contract
We may process information where necessary to provide a service you have requested or to take steps at your request before entering into a contractual relationship.
8.4 Legal Obligations
We may process information where necessary to comply with applicable legal obligations.
10. International Data Transfers
Generated Group, Inc. is based in the United States and The Generated is available internationally.
Your personal information may therefore be processed in the United States or other countries outside the country in which you live.
Our service providers may also process information internationally.
Where the GDPR, UK GDPR or another applicable law imposes requirements on international transfers of personal data, we will use an appropriate transfer mechanism where required.
Depending on the circumstances, this may include adequacy decisions, applicable data privacy frameworks, standard contractual clauses, the UK International Data Transfer Agreement or UK Addendum, or another legally recognised mechanism.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to comply with legal, accounting, security and reporting requirements.
Retention periods vary depending on the type of information, the purpose for which it was collected and any applicable legal or operational requirements.
For example:
- newsletter subscriber information may generally be retained while you remain subscribed;
- suppression information may be retained after you unsubscribe so that we can record and respect your preference not to receive further marketing communications;
- analytics and advertising information may be retained in accordance with our configuration of the relevant service and the retention practices of the applicable provider;
- correspondence may be retained for a reasonable period for operational, record-keeping and legal purposes; and
- security and technical logs may be retained for a period reasonably necessary to maintain the security and integrity of the Service and investigate suspected misuse.
When personal information is no longer reasonably required for the purposes for which it was collected, we will delete, anonymise or otherwise dispose of it in accordance with applicable law and our data retention practices.
We periodically review our retention practices and may update them as our services, technology and legal obligations change.
12. Your Privacy Rights
Depending on where you live and applicable law, you may have rights relating to your personal information.
These may include the right to:
- request access to personal information we hold about you;
- request correction of inaccurate information;
- request deletion of your information;
- restrict certain processing;
- object to certain processing;
- withdraw consent;
- request portability of certain information;
- object to direct marketing;
- opt out of certain targeted advertising, sale or sharing activities where applicable;
- appeal certain decisions regarding a privacy request where applicable; and
- lodge a complaint with an appropriate data protection authority.
These rights are not absolute and may be subject to exceptions under applicable law.
To exercise a privacy right, contact:
contact@thegenerated.com
We may need to verify your identity before completing certain requests.
We will not unlawfully discriminate against you for exercising an applicable privacy right.
13. EEA and UK Privacy Rights
If you are located in the European Economic Area or United Kingdom and applicable data protection law applies, you may have rights including access, rectification, erasure, restriction, portability, objection and withdrawal of consent.
You also have the right to object at any time to processing of your personal data for direct marketing purposes.
Where we rely on legitimate interests, you may have the right to object to that processing based on your particular circumstances.
You may also lodge a complaint with the data protection authority responsible for your country or region.
UK users may have the right to complain to the Information Commissioner's Office (ICO).
EEA users may have the right to complain to the competent supervisory authority in their EU or EEA jurisdiction.
We encourage you to contact us first if you have concerns so that we have an opportunity to address them.
14. EEA and UK Representatives
Generated Group, Inc. is established in the United States and makes The Generated available to an international audience.
Where applicable data protection law requires Generated Group, Inc. to appoint a representative in the European Economic Area or the United Kingdom, we will maintain an appropriately appointed representative and make the representative's contact details available through this Privacy Policy or another readily accessible location.
Until such details are provided, enquiries concerning the processing of personal data by The Generated may be directed to:
contact@thegenerated.com
15. United States Privacy Rights
Residents of certain US states may have additional privacy rights under applicable state privacy laws.
Depending on the jurisdiction and whether the relevant law applies to Generated Group, Inc., these may include rights to:
- know or access personal information;
- correct personal information;
- delete personal information;
- obtain a portable copy of certain information;
- opt out of targeted advertising;
- opt out of certain sales or sharing of personal information;
- limit certain uses of sensitive personal information; and
- appeal a decision regarding a privacy request.
Where required by applicable law, we will provide appropriate methods for exercising these rights.
US state privacy laws have different thresholds and requirements. Not every right described above necessarily applies to every user or to Generated Group, Inc. at all times.
16. Privacy Controls and Advertising Opt-Outs
Depending on your location, you may have the right to opt out of certain uses of your personal information, including processing for targeted advertising or the sale or sharing of personal information as those terms are defined under applicable law.
Where required by applicable law, we recognise qualifying browser-based or device-based universal opt-out preference signals, including Global Privacy Control ("GPC"), as a request to opt out of applicable processing.
You may also manage available advertising, analytics and cookie preferences through our cookie consent interface.
Where an applicable opt-out preference signal conflicts with a preference you have previously communicated directly to us, we will handle that signal in accordance with applicable law.
Some advertising and analytics providers also provide their own privacy controls. Choices made directly with those providers are governed by their respective privacy practices.
For questions or requests concerning your privacy choices, you may contact:
contact@thegenerated.com
17. Security
We use reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or information storage system can be guaranteed to be completely secure.
You should use appropriate care when providing information online.
18. Children's Privacy
The Generated is not directed to children under 13, and we do not knowingly seek to collect personal information from children under 13.
In jurisdictions where a higher age threshold applies to consent for particular processing, we will seek to comply with the applicable requirements.
If you believe a child has provided personal information to us in circumstances where we should not hold it, please contact:
contact@thegenerated.com
19. Automated Decision-Making
We do not currently use personal information collected through The Generated to make decisions that produce legal or similarly significant effects about individuals solely through automated processing.
If this changes, we will update this Privacy Policy and provide any additional information required by applicable law.
20. Do Not Track
Some browsers provide a "Do Not Track" signal. There is not currently a universally accepted technical standard governing all responses to these signals.
Where a legally recognised opt-out signal applies, we will seek to honour it as required by applicable law.
21. Third-Party Websites
Articles and other content on The Generated may link to third-party websites, platforms or services.
This Privacy Policy does not govern the privacy practices of those third parties.
We encourage you to review their privacy policies before providing personal information or using their services.
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- our Service;
- the technologies we use;
- our business;
- our data practices; or
- applicable laws and regulatory requirements.
The "Last updated" date at the top will indicate the most recent revision.
Where required by applicable law, we will provide additional notice or seek consent before materially changing how we use personal information.
23. Contact Us
For questions about this Privacy Policy, our privacy practices or your personal information, or to exercise an applicable privacy right, contact:
Generated Group, Inc.
131 Continental Dr
Suite 305
Newark, DE 19713
United States
Email: contact@thegenerated.com
State of incorporation: Delaware