AMD buys Fei-Fei Li's World Labs for $8.2B
AMD agreed to buy Fei-Fei Li's World Labs in an all-stock deal valued at about $8.2 billion, but neither company has said what happens to Marble's pricing or access for creators.
AMD has agreed to buy World Labs, the 3D world-model lab led by Fei-Fei Li, in an all-stock deal valued at about $8.2 billion. Li becomes AMD's executive vice president and chief scientist, reporting to CEO Lisa Su, and the deal is expected to close by the end of 2026, subject to regulatory approval.
World Labs makes Marble, which turns text, images, video or 360 panoramas into 3D worlds you can walk through, edit and export. For previs and virtual production that is a different kind of tool from a clip generator: it gives you a persistent set you can move a camera through.
Neither announcement mentions Marble. AMD says the team will keep its focus on model research, and World Labs says it will keep building widely accessible open models, but nobody has addressed Marble's pricing or access.
In practice, if Marble sits in your previs pipeline, keep your exports current and test a second world tool before the deal closes. Our read is that AMD bought an early view of where models are heading so it can design chips for them, and a paid creator app is not the headline asset.
Source: AMD, World Labs, CNBC and The Verge, 28 Sep 2026.
