Peacock launches 'Your Bravoverse': a TikTok-style feed of Bravo clips hosted by an AI-generated Andy Cohen
Peacock's Your Bravoverse puts an AI avatar of Andy Cohen in front of every mobile subscriber, and sponsors can have it say their brand out loud. NBCU has not said who built the avatar or whether the voice is cloned.
Peacock has put an AI-generated Andy Cohen in front of its subscribers. Your Bravoverse, live since Tuesday in the Peacock mobile app for everyone with a subscription, is a swipeable, TikTok-style feed of Bravo clips, and a video avatar of the Watch What Happens Live host guides you through it with commentary that ties storylines together across shows. "And now you have a version of me to guide you through it!" Cohen says in NBCUniversal's announcement.
According to NBCU, the feed is assembled from more than 5,000 hours of Bravo footage by AI tools working with human editors, and every clip links straight to the full episode. The part worth watching is the ad deal. Sponsors can buy custom moments in which Cohen's avatar mentions their brand out loud, and Wendy's signed on as the first sponsor at launch.
That turns a star's licensed AI double into an ad slot that works every day, at the scale of a streaming app. NBCU has not named the company that built the avatar, said whether the voice is cloned or recorded, or shared the terms of Cohen's deal. The feature also arrived late, since The Verge notes it was first announced in March for a summer release.
In practice, expect the next talent deals to price an AI double's ad reads as a separate line, and expect other streamers to copy the recipe of short vertical clips, a deep back catalog and a familiar host. If you make AI presenters for brands, a licensed likeness with clear consent is now the baseline buyers will point to.
Source: NBCUniversal, Variety and The Verge, Oct 13, 2026.
