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Runway launches DIFFUSE, a hiring marketplace for AI-native creatives

Runway's DIFFUSE lets brands search the portfolios of AI-native creatives, but its jobs board is not live yet and the 17% AI-skills figure is Runway's own unpublished count.

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Runway has launched DIFFUSE, a directory where AI-native creatives and studios post portfolios and brands, agencies and studios search them for hire. By Wednesday morning it listed 228 profiles, sorted by genre from ads and film to music videos, with an "Available now" filter for people taking work.

Runway backs the launch with its own study: of more than 1,000 open creative job postings from nearly 400 companies, 17% mention AI skills or generative tools, and Runway says it is the most requested video tool among them. The method, date range and sample have not been published, so treat the figure as Runway's claim until someone else counts.

Two limits matter. The jobs board is marked "Coming soon", so today a brand can browse profiles and get in touch but cannot post a role, and no fees or commission terms are stated anywhere on the site. DIFFUSE also replaces the Talent Network Runway opened in December 2024, whose old address now redirects here, so this is a rebuild rather than a first.

In practice, if you take commissions, a profile puts your reel where Runway's enterprise customers say they are already looking for hires. The catch is that a tool vendor now runs the storefront, so keep your own site and full credits current as well.

Source: Runway announcement and diffuse.runway.com, 22 to 23 September 2026.

Provenance — Runway: Introducing DIFFUSE; diffuse.runway.com (live platform); @runwayml launch post · Status: single-source, reported

Runway opens a hiring floor for AI-native creatives

Creators

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Runway launches DIFFUSE, a hiring marketplace for AI-native creatives

What an AI short actually costs to finish

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