Soho AI moves its London HQ onto Garden Studios' lot
Soho AI, the AI visual effects company founded by former DNEG colorist Garry Maddison, has moved its HQ to Garden Studios' Park Royal lot, but the announcement names no tool, client or production.
Soho AI, the London AI visual effects company founded by former DNEG colorist Garry Maddison, has made Garden Studios' Park Royal lot its new headquarters. The team moves into The Hive, the studio's office building, and keeps a presence in Soho.
The pitch is proximity. Garden Studios runs virtual production stages, and an AI VFX team on the same lot can sit with a production during the shoot rather than wait for footage in a Soho post house. What the announcement leaves out is the product: it names no tool, no client and no production.
What Soho AI has shown publicly is The Queen's Keys, a Tudor short written and directed by Maddison with George Burt as director of photography, made with what the company calls a hybrid AI and traditional workflow. It also publishes a clear line on performers: no generated performances, no fabricated likenesses and no AI actors.
In practice, if you are shooting at Garden Studios and want AI shots on the day, ask for a breakdown of The Queen's Keys first, so you know which steps were AI and which were shot in camera.
Source: Televisual, TVBEurope and Soho AI, 28 and 29 Sep 2026.




