The team behind Dune's screens launches an AI studio, but names no film yet
Territory Group's Lux Meridian will make AI-made features and series with Adobe's private models. It claims a year-long deal with a major Hollywood studio but names no studio, director or title.
Territory Group, the company behind the screen designers Territory Studio and Cantina Creative, has launched Lux Meridian, a film and TV studio built around AI. It plans theatrical features, premium series, animated films and new long formats, with studios in Los Angeles, London, San Francisco, Vancouver and Barcelona.
Its teams know big productions. Territory designed the screens in Dune, Cantina built the holograms in Avatar: The Way of Water, and the founding crews list Spider-Man: Brand New Day too. The pitch is that Lux Meridian is a production studio, not a tech company. "It's one thing to generate a stunning image, but another to deliver a film a director can stand behind," said Territory Group CEO David Sheldon-Hicks.
The AI side runs through Adobe's Firefly Foundry, which builds private models trained only on material the owner holds rights to. That answers the first thing a studio asks: who owns what the machine made. The group says it already tried this with Adobe on Brad Peyton's Dark Zone, an original film with little existing material for a model to learn from.
The catch is the slate. Lux Meridian says it starts with a year-long content deal with a major Hollywood studio and development deals with established directors. It names none of them, and no title, backer or budget is public. The coverage so far repeats the company's own release.
Our take: this is a craft house selling trust, not tools. That is a real advantage with studios, but it means little until a named studio puts a named film on its slate.
Source: Territory Group release via Animation World Network, Oct 23, 2026, and luxmeridian.ai.
