What Makers Told Us: @iancu_ai, Splitting light from character design kept the shot from drifting

Instagram's Mosseri expects more AI anger, but his label rule is narrower than it looks

Adam Mosseri says frustration with AI will keep getting worse, a personal read with no data behind it. The self-label rule he described covers accounts fronted by AI characters, not filmmakers who use AI tools.

Adam Mosseri, the head of Instagram, says anger about AI is going to get worse. The label rule he described alongside that forecast is much narrower than the headlines suggest.

On the Colin and Samir podcast this week, Mosseri said frustration with AI in the US is "not only getting worse, it's gonna continue to get worse," and that it is sharpest in creative industries. He framed it as his own experience and cited no survey or data. He also doubted the hosts' idea that it is a youth thing.

The line most AI creators noticed was about labels. On tape, Mosseri said Instagram is starting to require "AI accounts that are AI-generated characters" to label themselves. The Verge's write-up dropped the words about characters. That matches the rule Instagram set on August 31: profiles fronted by an AI-generated person must carry an "AI-generated profile" label or can lose reach to people who don't follow them. Creators who simply use AI tools are exempt.

So a filmmaker posting their own AI shorts under their own name is outside the profile rule. Single posts are a separate system: Meta can still add an "AI info" tag from a file's metadata, which means the hidden data that records which app made it. Mosseri admitted that system sometimes tags real creators as AI by mistake.

Our take: the forecast is one executive's read of the US mood, but the rule behind the headline is narrow, and AI filmmakers who show work under their own names are not the accounts it was written for.

Source: Colin and Samir, Oct 26, 2026; The Verge, Oct 28, 2026.

Read the full article: thegenerated.com/stories/mosseri-ai-anger-label-rule-20261029

Vedad Fisic's 11 second trailer for Edin carries a whole war

The trailer for Edin, a 30 minute short film out January 2027, moves a boy from a grin in the snow to tears in a Sarajevo bomb shelter in 11 seconds. The full film is not out yet.

The trailer for Edin runs just 11 seconds, and the amount of emotion and story it carries is nothing short of astounding. Vedad Fisic posted it this week. Edin is a 30 minute short film, out in January 2027.

The trailer opens in Sarajevo, Bosnia, in 1995. A boy in a striped football shirt grins outside in the snow, his ball resting among the gravestones. Then the same boy is underground, sheltering with his family, tears on his face and the same ball at his feet.

The contrast between that joy outside and the shelter below is artfully done, and the lighting carries the same light and dark motif across both scenes. The dancing light in the shelter as the bombs land is particularly impressive, and the boy stays flawlessly consistent between the two halves.

A really impressive trailer, and we are excited for the full release. Made something in this spirit? Tag us so we can take a look.

Every clip is credited to its maker. If one is yours and you want it removed, message us and it comes down.

Source: Vedad Fisic (@vedadfisic on Instagram), 29 Oct 2026.