Zhao Liying sues Hongguo's operator and Douyin over her portrait, testing China's recognizable AI face rule
Zhao Liying sued the company behind China's biggest short-drama app and its parent over her portrait. A March ruling already says a recognizable AI face counts, but no complaint is public and no ruling has been made.
Zhao Liying has taken her face to court, and the defendant is not a small studio but the company behind China's biggest short-drama app, plus its parent. If the platform has to share the bill, every AI drama that borrows a famous face becomes the app's risk as well as the maker's.
The actress sued Beijing Bimo Liuxiang Technology, which runs Hongguo, its sole shareholder Beijing Douyin Information Service and one individual for infringing her portrait rights. Beijing's Mentougou District court heard the case online on Tuesday 10 November, according to a court hearing notice, and no ruling has been issued. Chinese media say the suit is about AI face-swapped microdramas, but no complaint or statement from her side has been published, and the notice itself lists only the parties, the court and the time.
Calling it the first case of its kind is wrong. In March the Beijing Internet Court ruled that an AI face does not have to be an exact copy to be someone's portrait if viewers can recognize the person, and that the platform which streamed it without reasonable review shared the liability. The producer in that case lost partly because it could not replay how its character was made when the court asked.
The evening before the hearing, Hongguo added a tool that asks creators to upload portrait licenses and ID to confirm rights to virtual likenesses, while saying a confirmation record is no absolute guarantee against rights risk. The paperwork is moving onto creators while the court decides how much liability stays with the platform. The RMB 810,000 figure circulating online belongs to her other suits, not this one.
Our take: the face is already the test in China. If Hongguo shares the bill, apps will pay for real review and licensed likenesses, and makers who keep generation records and cast with consent are the ones the biggest buyer will want.
Source: court hearing notice as reported; Beijing Internet Court; Hongguo, Nov 2026.
Read the full article: thegenerated.com/stories/zhao-liying-hongguo-portrait-suit-20261112





