AGBO's AI chief says work built to last needs many humans in the loop
AGBO executives told TIFFCOM that AI can critique and speed up production but cannot originate, and that anything made for the ages needs many humans involved. Artist-led is the studio's own description: no tool, project or budget was named, and no recording has surfaced.
Work made to last needs people in the loop. That line comes from inside the industry's own AI push: from the chief scientific officer of the studio behind Avengers: Endgame.
Dominic Hughes of AGBO, the studio the Russo brothers founded, told a keynote at TIFFCOM, the market of the Tokyo International Film Festival, on Thursday that anything made "for the ages" needs "many humans involved in that loop." AI, he said, "is good at critiquing." Ask it for a Shakespeare play of its own and "you'd have the sense that it was written by a 12-year-old."
His partner Chris Brearton put the same line in working terms. For a writer stuck on a character in the third act, AI "can provide data," he said. "Not a solution, but data." Cheaper tools, he added, let new filmmakers "spend a lot of focus on the human performance, which is still critical."
The caveat matters. "Artist-led" is AGBO's own description, nobody on stage named a tool, a project or a budget, neither Russo spoke, and no recording has surfaced, so every quote rests on Variety and Screen Daily. Brearton did say AGBO tracks "every single tool and every single usage of every single tool" for copyright.
Our take: the tools you pick matter less than who is making the calls. Work lasts when people decide who directs, what stays in the cut and whose name goes on it. That job stays human, and the studios are saying so out loud.
Source: Variety and Screen Daily, reporting from TIFFCOM in Tokyo, Oct 29, 2026.
Read the full article: thegenerated.com/stories/agbo-tiffcom-ai-shakespeare-12-year-old-20261030






