Fear Factor goes scripted and vertical, and Fox hired microdrama crews to make it
Fox and Endemol Shine are making a scripted Fear Factor horror series as 30 three-minute episodes for Holywater's My Drama. The crew comes from phone dramas, and nothing announced says AI will be used.
It's prep week on a remote horror TV set, and a practical effects artist and her crew switch on a haunted fortune-telling machine that starts forcing them into personal death trials. That is the logline for a new scripted horror series inspired by Fear Factor, the dare show that ran for seven seasons on NBC.
Fox Entertainment Studios and Endemol Shine North America announced it on Tuesday: 30 episodes of about three minutes each, made for phones, premiering on Holywater's My Drama app. There is no title, cast, budget or premiere date yet.
The hires are the real story. The writers, Thom Woodley and Andrew Beck, run Hudson Vertical, a small New York studio that makes short phone series. Director Gabriel Caste lists work for the phone drama apps DramaBox and DramaWave, and the producers run Visionary Vertical Productions in Vancouver. A famous format went to people who learned their craft on fast, cheap phone serials.
Fox says Fear Factor is the first unscripted franchise to make the leap into scripted storytelling. That needs an asterisk, because Endemol's 2008 zombie series Dead Set was scripted horror set inside the Big Brother house.
Nothing announced says AI will be used on the series. Holywater has said AI on My Drama is used mainly after the shoot and to adapt shows for other countries, and Fox, which owns a stake in Holywater, has promised more than 200 phone series for the app.
Our take: Fear Factor isn't an AI story yet, but it shows phone drama crews can now carry network shows, and that is the market AI makers want into.
Source: Deadline, TheWrap and Variety, Oct 27, 2026; Holywater interview with Behind the Verticals, Feb 2026.
Read the full article: thegenerated.com/stories/fear-factor-scripted-microdrama-my-drama-20261028




