Grimes' 'Accelerando' video used AI 'sparingly', her team says, with 70+ artists on the crew

Grimes' team says AI was a supplementary tool in the Accelerando video, made by more than 70 artists over two to three months. Which shots used AI, and which tools, has not been disclosed.

Grimes' video for "Accelerando," the first song from her concept album Psy Opera, landed on Oct 9, and fans immediately asked whether it was AI. Her spokesperson gave Business Insider a split answer: no AI was used to record the song or its vocals, while the video does contain "AI-generated elements," selectively added to visual effects work by more than 70 artists and production staff over two to three months.

The live action was shot entirely on a blue screen stage "featuring real performers, physical elements, and practical ground textures," the spokesperson said. The behind the scenes film Grimes posted on Oct 12 shows exactly that, with dancers, a camera crane and a crew on a blue set. Director Cho Giseok's video ends on a long credit roll that, according to Business Insider, names at least three "AI artists" next to the dancers, the choreographer and the makeup team.

What stays unconfirmed is which shots used AI and which tools made them. Asked what the credited AI artists did, the spokesperson argued that reducing "months of work by such a talented group of creatives" to a production tool "discredits the artists behind it." So the size of the AI share rests on the team's word.

In practice, the credit roll did the defending here. Fans who asked "is this AI?" found AI artists named by role, alongside the people who lit, shot and danced the video. If you use AI on a commissioned piece, credit it the way you would credit any other department.

Source: Business Insider, Grimes on YouTube, Oct 13, 2026.