Netflix says it has used AI on about 300 titles
Netflix's roughly 300 AI titles repeats its July shareholder letter, with no list and no definition of what counts. Busan added where the tools sit and a director's 40% saving, which is a financing projection for a film not yet shot.
Netflix's roughly 300 AI titles is not a new number. The company put it in its July shareholder letter, scoped to 2026 and weighted toward post-production. What its Creative Asia panel in Busan added on Saturday was a map of where the tools actually sit, and a person at every point where a choice gets made.
Netflix's Sung Q Lee listed previs, set-dressing concepts, editorial and VFX, and played crowd scenes from Glory that he said would otherwise have been cut for budget. Wētā FX CTO Kimball Thurston said his team uses AI for clean-up and crowd motion, "not necessarily for generating images," per Deadline, and named two gaps: models still cannot hold an exact color across shots, and a text prompt is a poor interface for a visual artist.
Director Kang Yun-sung, who co-directed the AI feature Run to the West, put AI's saving at around 40% of the budget for his next film, The Gulf of Aden. That is a financing projection for a film not yet shot, and he said the saving comes from simpler shoots and a shorter schedule, not just cheaper effects.
In practice, Netflix has just described the independent AI workflow as studio standard: widen the options, then a person picks. Keep a record of which tools touched which shots, because Wētā is building a log of AI use linked to C2PA (content credentials, a tamper-evident record of how an image was made), and buyers will start asking for one. What Netflix still has not said is which 300 titles, or how viewers would know.
Source: Netflix's Q2 letter (Jul 16) and Creative Asia recap, with Variety, Deadline and THR, Oct 10-11, 2026.






