Nile Rodgers defends his AI Christmas video and prices a traditional shoot at $100,000
Nile Rodgers says his team storyboarded his AI video for The Christmas Song like a film and the AI only did what it was told. The team, the tools and the real cost are unshared, and the $100,000 is his own estimate.
Nile Rodgers is not apologizing for the AI in his new Christmas video. What his critics are really asking is whether a video made this way can still carry a maker's hand, and his answer is that his team did the making and the AI followed orders.
The video is for a new version of "The Christmas Song," his 2020 charity duet with Rebecca Ferguson. Last week he posted what he called an "AI capture" of the project (Yahoo reports it created a digital version of him), inspired, he wrote, by seeing the Eagles at the Sphere in Las Vegas. Fans objected in the comments, and kept objecting when he shared stills from the video.
His replies, as Rolling Stone reported them: "We created everything. Mood boards, story boards and did it the same way we'd do a film. The AI did what we told it to do and we painstakingly created every second you'll see on the screen." Shot traditionally, he estimates, it would have cost about $100,000. He also called anti-AI critics "somewhat hypocritical" for using AI every day, from search to driving directions.
It is not a new position for him. In 2024 he told Euronews that copying another singer's voice with AI is horrible, but that AI used to express yourself is "just another color on your palette."
He says he made the video to bring some joy to children who are ill and watch on iPads, and that it should be ready by Nov 20. What he has not shared yet: who is on the team, which tools they used, what the AI version cost, or whether Ferguson appears in it. The $100,000 is his estimate, not a published budget.
Our take: saying we directed it is the right defense, and it is the one AI filmmakers keep making. It holds when the credits name the team and the cut shows the choices, so Nov 20 is where this argument gets settled.
Source: Rolling Stone, Nov 5, 2026; Yahoo, Nov 6, 2026.









