Nvidia invests in Higgsfield, the app that resells AI video models to creators
Nvidia and TCV did not say how much they invested. Higgsfield's $1 billion annual pace is four weeks of revenue times 13, unaudited, and Higgsfield buys Nvidia chips.
Nvidia and the growth investor TCV have put money into Higgsfield, the app many AI filmmakers use to reach Seedance, Kling and Wan from one login. Neither has said how much, and no new valuation is on record. The only public price is still August's: $400 million at a $5.4 billion valuation. Nvidia's Jensen Huang, in Kazakhstan that week, kept his comment general: "The first thing and the last thing is you invest in people, not companies."
Higgsfield says it crossed $1 billion in annualized revenue in September. Its own blog explains the math: the last four weeks of revenue, multiplied by 13. By our arithmetic that is roughly $77 million in four weeks, and no auditor has signed it.
The money also runs in a circle. Higgsfield buys Nvidia chips and says it is moving to Nvidia's next generation, Vera Rubin. A supplier investing in a fast-growing buyer is ordinary strategy, and it is not Nvidia's first bet on AI video: it has backed Runway twice.
The stronger case for Higgsfield is its own demand. It reached a claimed $1 billion pace without owning the most popular model it sells, which suggests makers will pay for one login, one credit balance and quick access to whatever launched this week.
Anyone budgeting a short film on Higgsfield should watch how the bill is changing. Subscriptions were once more than 90% of Higgsfield's revenue and are now just over 60%, with the rest charged per generation.
Our take: Nvidia's money is a vote for Higgsfield's demand, not proof that apps reselling other labs' models beat the labs themselves. Keep comparing its per-second prices with the labs' own, and keep your projects portable.
Full story, with the per-second price table, via the
Source: Higgsfield's release and blog, Variety and CNBC, Oct 23, 2026.
Read the full article: thegenerated.com/stories/higgsfield-nvidia-tcv-aggregator-20261026
