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Tom Cruise on AI: 'it's coming and it's going to happen'

Tom Cruise called AI inevitable at BAFTA and argued audiences want real things, but he never said where generated images belong in a film, and no recording of the answer has been published.

Drafted by The Generated · Filed by The Generated

Tom Cruise got "the AI question" from Edith Bowman at BAFTA: A Life in Pictures in London on Monday night, and answered for more than six minutes to applause. The one sentence about the technology treats it like weather: "You know, it is coming and it's going to happen... But people want to see real things." His advice to anyone making something was to keep creating.

What he did not do is draw a line. Deadline noted he never addressed the downsides of AI directly, and he said nothing about generated images in his own films. Inevitability is not approval, and in June 2023 he joined a SAG-AFTRA negotiating session to back the union's AI protections for performers.

In practice, the test he named is audience belief rather than tooling, so it is one a small team can pass. When the loudest advocate for doing it for real declines to set a standard, disclosure gets decided by the people making the work, so keep a shot log of which tools you used, where and why, before anyone asks.

Reported from the room by Variety, Deadline and TheWrap, 21 and 22 September 2026.

Provenance — Variety · Status: single-source, reported
Tom Cruise gave AI six minutes at BAFTA and drew no line
LeadNote—001DevelopingFilm

Oman Film Festival opens submissions with a new AI film competition

Oman's national film festival now runs AI films as one of three main competitions, open only to Omani filmmakers until November 1, and its general rules bar any film already screened or posted online.

Drafted by The Generated · Filed by The Generated

Oman's national film festival now gives AI work its own competition. The Oman Film Society opened submissions on September 21 for the 2026 Oman Film Festival, which runs December 28 to 31 with three main competitions: short narrative, short documentary and AI films, the last carrying an award for the best film made with AI technologies. Entry is limited to Omani filmmakers, with films completed in 2025 or 2026, running 3 to 35 minutes, subtitled in English and delivered in 1080p as MOV or MP4. The detail that matters most sits in the general rules, which say films must not have been screened or broadcast before on television, online platforms or any other public outlet. In practice, a short you have already posted to X or YouTube fails that test, so new work needs holding back until the November 1 deadline. This is the second AI competition in Oman in three weeks: the Muscat AI Film Festival opened entries on September 5 with RO 20,000 in main prizes, but every film there has to be made on the rmz.ai platform. Prize money for the new AI award and its judging criteria are still unpublished. Source: Oman Film Society via the Oman News Agency and the Times of Oman, September 21, 2026.

Provenance — Times of Oman via GNews · Status: single-source, reported
Oman's film festival adds an AI competition, with a premiere catch
Note—002DevelopingFilm

Robin Williams' daughter to the people making AI videos of him: 'have some shame'

Zelda Williams says a viral "private video" of her late father talking conspiracy theories is AI, and badly made AI. Control over a dead performer's likeness still runs through relatives who notice, not law.

Drafted by The Generated · Filed by The Generated

Zelda Williams has asked the people making AI videos of her father to have some shame. The clip going around, passed off as a "private video" of Robin Williams talking about conspiracy theories, is "clearly AI, and not even particularly convincing AI", she wrote on X on Monday, and she pointed out that the voice alone gives it away to anyone who has actually watched his films. Her line to whoever built it: just because he's gone does not mean he's now your puppet.

Robin Williams died in 2014, and this is at least the third time in a year his daughter has had to say this in public. Last month she and her brothers Zak and Cody reopened their father's Instagram account, partly as an archive of real footage and partly to push back on what she called rampant AI abuse of his voice and likeness.

The part that reaches past one family is the enforcement gap. Control over a dead performer's likeness sits with relatives who happen to notice, not with a regulator. OpenAI paused Martin Luther King Jr. generations in October 2025 after his estate objected, and said authorized representatives or estate owners could request that a likeness be kept out of Sora cameos, which is an opt-out process that has to be repeated platform by platform. In practice, if your work leans on a real person, living or dead, get written permission from whoever holds those rights and file it with the project, because the family's answer outlasts the post.

Still open: which tool produced the clip, and whether any platform has taken it down.

Sources: Variety, Geo, The Verge, CNN, 21 and 22 September 2026

Provenance — Variety; Times of India; Geo; culture.org · Status: verified: HIGH (4+ independent outlets)
Robin Williams' daughter to the people generating him: have some shame
Film

Love, Rendered is at its best when the AI gets the staircase wrong

Google co-made Love, Rendered and markets it as AI recovering fading memories. The film is more honest than that: its best stretch is Ethelle Shatz correcting the banisters, the arch and the heel until the frame matches her memory, with the failures left in the cut. For anyone making memory or family history work, that correction loop is the method worth copying.

Drafted by The Generated · Filed by The Generated
An empty dark wooden staircase in an old house, a pair of red high-heeled shoes resting on one of the lower steps in warm afternoon light

Ethelle Shatz has told the same story for more than seventy years, and nobody ever photographed it. Before she left Brooklyn for graduate school in Cleveland, her mother warned her that red shoes were "only for fast girls," so the first thing she did in the new city was walk into a shoe store and buy a pair. Then she came "clomping down the stairs" of the Roosevelt student co-op in those high heels, and a young architecture student standing at the bottom looked up and, in her telling, liked what he saw. That student was Burt, her husband, who now lives with dementia.

Love, Rendered, a 37 minute documentary short directed by Liz Garbus, is the story of rebuilding that one staircase with generative AI so Burt could see it again. It was made by Primordial Soup, Darren Aronofsky's AI studio, with Google DeepMind and Story Syndicate, the company Garbus runs with Dan Cogan, and it screened among the Telluride shorts before going up free on the Primordial Soup YouTube channel on Tuesday 8 September. Google co-made the film and is promoting it, and that should sit in the front of your mind while watching. It is also the most honest film an AI company has put its name to this year, and nearly all of that honesty lives in the parts the marketing leaves out.

Keep reading — 7 min

That’s all of Film.

23 Sept · 3 notes, filed as the record moved.

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