What The Arc's $38,000 AI credit bill leaves out
The Arc's makers say the five-episode AI series used about $38,000 in credits. Artlist supplied and valued them at an undisclosed rate, and none of the crew's wages are in the figure.
Five episodes, about 83 minutes, and roughly $38,000 in AI credits. That is the bill director Darin Stewart and executive producer Simone Ferretti gave Business Insider on Oct 11 for The Arc, a sci-fi series about death row inmates sent into historical simulations, made mostly with Seedance and Kling and no human actors.
The figure comes with conditions. Artlist supplied the credits, put its own value on them, and commissioned, hosts and markets the show, and Ferretti has worked with Artlist for three years. Nobody has said what rate turned those credits into dollars. The figure also carries no wages, since Stewart told Business Insider that "everyone on our team got paid their full day rates the same way they would on set." Two weeks earlier, on stage at AI Creator Day, he put the show at "$15,000 in Seedance credits," and the two totals have never been squared.
Divided by the runtime, it comes to about $460 of credits per finished minute, by our math. The much-quoted "8 to 10 generations per shot" is softer than it sounds: Stewart said one shot could require that many, which describes the hard end, not an average. The team kept costs down by drafting at low resolution and redoing only the keepers at full quality, and from episode three they split scripts into page blocks made in parallel.
What nobody has published is the generation log or the credit rate. Artlist green-lit two more series from the same team, so the next one could bring the first AI production budget anyone can check line by line.
Full story, with the cost table, via the
Sources: Business Insider, Oct 11, 2026; What's Trending and TheWrap on the Sept 29 AI Creator Day panel; Artlist.
Read the full article: thegenerated.com/stories/artlist-the-arc-ai-credits-cost-per-minute-20261019






